"Instructor was fantastic.  I can't think of a better moderator for PHBI training.  I wish I worked for an individual like this."

All PHBI instructors are experts in their fields, backed by many years experience working on site, selling or marketing homes, operating home building companies or working in other industry-related professions.

They enhance the learning experience by bringing their industry expertise and experiences to the classroom.

Catherine Armstrong   

  • Owner of Armstrong Training & Development with over 14 years of Leadership, Conflict and Career transition coaching.
  • Power Coach with Mind Kinetics TM
  • Past President, Edmonton Chapter of Canadian Association of Professional Speakers


Paul Betts


  • President/Owner GAP Marketing Group
  • Over 20 years of industry experience including the following prior roles: Vice President/Chief Operating Officer, Jayman Master Builder Inc, Edmonton,  President/Partner Centrex Homes, VP Sales and Marketing & Sales Manager for Trico Homes, Calgary


   Brian Boddez

  • Municipal Building Inspector for the City of St. Alberta for over 25 years
  • Certified Engineering Technologist and registered Home Inspector for over 25 years,
  • Board of Director for Alberta Housing Industry Technical Committee and a member of Alberta Building Officials Association since 1988 

Terra Davidson


  • Currently, Director of Sales, Attainable Homes Calgary 
  • Previously, Partner and Sales & Marketing Manager of a second generation built green (net zero) home building company
  • Over 15 years of industry experience

Louise Gibson


  •  Currently President of Gibson Development Management Inc.
  • Previously, Vice President of Operations and  Senior Development Manager of Brookfield Residential, Senior Planner at the City of Edmonton
  • Over 18 years of industry experience

 Rhonda Halyn


  • Currently Vice President of Finance (Shane Group of Companies)
  • Over 20 years of industry experience
  • Vice President of Finance for a large Canadian home building company

Allan Holben


  • Manager of Safety Codes services for the City of Fort Saskatchewan
  • Over 40 years of industry experience including level 3 Safety Codes Officer, Red Seal Carpenter, Architectural Technologist
  • Owner/Operator AWH Consulting Corp. (residential design and inspection company)

 Gail Hope


  • President/Owner at Hope To Help Inc. & Qualified Mediator
  • Over 15 years experience consulting in the Condominium Industry including advocacy and education, dispute resolution, condominium management, president and board member of Condominium Corporations.

Jim Kuz


  • President/Owner of Arima Consulting Inc. and General Manager of Buffalo Hills Developments Ltd.
  • 19 years of previous industry experience including Vice President & General Manager for Assured Developments, Senior Director of Sales & Marketing for Albi Homes Ltd., Sales Manager for Streetside Development  Corporation, Area Manager for Jayman Master Builder.


Dell Matthews

 Dell Matthews

  • General Manager and Partner of Stranville Living
  • 25 years of industry experience 
  • Red Seal Journeyman Carpenter
  • Master Home Builder and Master Home Renovator

Sheri McAllisterimage

  •  12 years in the construction industry in various roles as project manager
  • Founding Project Manager of the Building Futures Program (Canadian Education Association's 2014 Ken Spencer Award for innovation in teaching and learning)
  • International Habitat for Humanity participant (Costa Rica, Brazil, and Africa)

Hazel Michiel


  • Estimating & Design Manager at Laebon Development Ltd.
  • Over 20 years of industry experience
  • Instructor at Red Deer College


 Darrell Paul

Darrell Paul

  • Principal/Owner of Qualistat Building Performance Consultants
  • Certified Residential Air system Design Technician, ASNT Level 2 Thermographer, NRCan Certified Energy Advisor, Certified Master Home Inspector
  • Master Home Builder and Master Home Renovator
  • Over 35 years of industry experience


 Murray Poundimage

  • President and owner of a second generation home building company
  • Industry and education consultant with over 20 years of industry experience
  • Master Home Builder
  • Director of Disaster Service & Emergency Management for Carstairs
  • Board member of Built Green Canada

Jackie Ralph, CHRP


  •  Human Resources Manager, Homes by Avi, Edmonton
  • Over 9 years of industry experience

Jason Roberge


  • Project Manager, Construction Manager & Estimator for a single and multi-family home building and renovation company
  • Over 20 years of industry experience
  • PHBI certified Master Home Builder, Master Home Renovator and Professional Site Manager
  • Red Seal Journeyman Carpenter

 Paul Salmon

 Paul Salmon

  • Residential Construction Consultant
  • Presiding Officer, Apprenticeship and Industry Training RCSM Occupational Committee
  • Over 25 years of industry experience including construction management, pre-purchase home inspections, dispute resolution, structural failure investigations, workmanship and material inspections and industry education development.

 Carol Smith


  • Home building industry's leading customer service expert
  • Over 40 years of industry specific consulting expertise
  • Author, keynote speaker and online trainer

Mal Smithsonimage

  • Owner/Operator of Smithson Enterprises Ltd., an Alberta construction company
  • Over 50 years of construction experience
  • Instructor for PHBI and previously an instructor for the Alberta Construction Safety Association

Ron Tyslauimage

  • Manager of Warranty & Customer Relations for a customer service award winning Canadian home building company
  • 10 years of industry experience

Dalpreet Virdi

Dalpreet Virdi

  • Estimator at Brookfield Residential
  • Over 10 years of industry experience
  • Previously held managerial and technical operations roles at both residential home building companies, commerical companies and the City of Edmonton

Sandra Young


  • Director of Operations for a large Canadian home building company
  • Over 10 years of industry experience including CHBA Past President and Treasurer
  • Named one of Alberta's most influential people in 2012 by Alberta Venture Magazine