Construction Fundamentals for Sales

(New course - replaces Construction Basics for Sales 1)

Learn the secrets to sales success through every stage of the new home construction cycle - from pre-release to construction to possession and warranty.  The course is rich in "sales tips" presented in the context of relevant technical information related primarily to the construction and sales of single-family homes.  As you discover what really matters to buyers at each stage in the cycle, you'll learn how best to translate these understandings into increased sales. 

Knowledge & Skill Building

  • Introduction to the new home sales process
  • Construction basics and its key steps
  • Appreciation of the why and what behind a sales professional's need to understand construction basics
  • Customer experience process
    • Sales
      • The selling process
      • Purchase
      • Documentation
      • Purchase acceptance process
    • Pre-construction 
      • Exterior selections
      • Interior selections
      • Blueprint approval
      • Developer approval
      • Site tests
      • Building permit receipt
    • Construction
      • Construction process
        • Foundation
        • Framing
        • Interior/Exterior
        • Final steps
      • Various walk-throughs
      • Possible further changes
    • Possession
      • Possession walk-through & orientation
      • Possession documentation
    • Post Construction
      • Scheduled service checks 
      • Warranty service

Ideal candidates for taking this course are:   Sales Professionals, Support Staff, Customer Service Representatives and Management, Trades, Suppliers and Homeowners wishing to understand the basics of new home construction. 

This course is required for the following certifications:  New Home Sales Professional and New Home Sales Executive and is an elective course for Residential Management, and Master Home Builder. 

Delivery method:  This instructor-led course involves four days of classroom learning.

Course times:  8:30 am - 2:30 pm

Classroom locations:  This course is delivered by PHBI in Calgary and Edmonton upon demand.  

Passing grade:  The passing grade is 70% and 100% attendance is compulsory to qualify for PHBI certification.

Prerequisites:  There are no prerequisites for this course.