New Home Marketing
No matter what you do, your business cannot realize its potential without a solid marketing plan to create awareness, promote your products, and cultivate customer satisfaction and loyalty. Learn a systematic approach to developing and implementing marketing objectives that align with your company's mandate.
Knowledge & Skill Building Areas
- Basic Marketing Fundamentals in Home Building
- Website Marketing
- Social Media Marketing
- Research and Planning
- Developing a Marketing Plan
- Key Sales Applications
Ideal candidates for taking this course are: Sales Professionals, Support Staff, Customer Service Representatives and Management, Marketing and Communication personnel, Trades and Suppliers.
This course is required for the following certifications: New Home Sales Professional, New Home Sales Executive, Residential Management, and Master Home Builder.
This course has approximately ten hours of online learning.
This instructor-led course involves four days of classroom learning.
Course times: 8:30 am - 2:30 pm
Classroom locations: This course is delivered by PHBI in Calgary and Edmonton. Courses can also be held in other centers based on demand.
Exam & passing grade: The exam for this course is closed book. The passing grade is 70% and 100% attendance when taking the classroom delivery option is compulsory to qualify for PHBI certification.
100% online: The final grade for the online course is based solely on the final exam.
Classroom: The classroom course has a post course assignment which is the development of a marketing plan. The final grade is based on both the marketing plan and the final exam. 100% attendance is compulsory to qualify for PHBI certification.
Prerequisites: There are no prerequisites for this course. However, in order to successfully complete this course, a student needs to develop a marketing plan. Therefore, it is recommended that participants completes this course near the end of a certification program.