New Home Marketing

No matter what you do, your business cannot realize its potential without a solid marketing plan to create awareness, promote your products, and cultivate customer satisfaction and loyalty. Learn a systematic approach to developing and implementing marketing objectives that align with your company's mandate.

Knowledge & Skill Building Areas

  • Basic Marketing Fundamentals in Home Building
  • Branding
  • Advertising
  • Website Marketing
  • Social Media Marketing
  • Research and Planning
  • Developing a Marketing Plan
  • Key Sales Applications

Ideal candidates for taking this course are:   Sales Professionals, Support Staff, Customer Service Representatives and Management, Marketing and Communication personnel, Trades and Suppliers.

This course is required for the following certifications:  New Home Sales Professional, New Home Sales Executive, Residential Management, and Master Home Builder. 

Delivery Methods:

100% online:

This course has approximately ten hours of online learning (not including study time). 


This instructor-led course involves four days of classroom learning.

Course times:  8:30 am - 3:00 pm

Classroom locations:  This course is delivered by PHBI in Calgary and Edmonton.  Courses can also be held in other centers based on demand.

Exam & passing grade:  The exam for this course is closed book. The passing grade is 70% and 100% attendance when taking the classroom delivery option is compulsory to qualify for PHBI certification.

100% online:  The final grade for the online course is based solely on the final exam. 

Classroom:  The classroom course has a post course assignment which is the development of a marketing plan.  The final grade is based on both the marketing plan and the final exam.  100% attendance is compulsory to qualify for PHBI certification.

Prerequisites:  There are no prerequisites for this course.  However, in order to successfully complete this course, a student needs to develop a marketing plan.  Therefore, it is recommended that participants completes this course near the end of a certification program. 


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