Real-world experience delivers real results

Every PHBI Subject Matter Expert (SME) is a leader in their field, often backed by decades of experience working on site, selling and marketing homes, operating home building companies, or working in trades and other industry-related professions.

Our group of SME's work to enhance your learning experience by sharing their proven expertise through development of our courses and instruction. Education for builders, by builders – it’s the PHBI difference.

Our experts

Stephanie Aker

Stephanie is Certified General Accountant and Certified Public Accountant (USA) and holds an MBA with an accounting concentration. She has over ten years of accounting experience in various industries, including five years with The Alberta New Home Warranty Program.

Michele Anstead

Michele has over 20 years of industry experience in sales, training & development, including positions in area sales management for four Edmonton home builders. She is a PHBI Certified New Home Sales Professional and a Licensed Realtor® with NuCasa Realty Group Ltd, and has been recognized by the CHBA Awards of Excellence as a Double Sales Volume Award Winner.

Catherine Armstrong

Catherine is the Owner of Armstrong Training & Development and has over 14 years of experience in leadership, conflict and career transition coaching. She is a Power Coach with Mind Kinetics™ and is the Past President of the Edmonton Chapter of Canadian Association of Professional Speakers.

Paul Betts

Paul has over 40 years of experience in the new and resale residential industry. He has been a course facilitator with PHBI for 22 years and has 12 years experience as an instructor in the Alberta Real Estate industry. Paul is a keynote speaker, sales trainer and marketing consultant. He has been the president of GAP Marketing since 1989.

Brian Boddez

Brian has been a Municipal Building Inspector for the City of St. Albert for over 25 years. He is a Certified Engineering Technologist and Registered Home Inspector, as well as member of the Board of Directors for the Alberta Housing Industry Technical Committee. Paul has been a member of the Alberta Building Officials Association since 1988.

Amelie Caron

Amelie is the Principal of EcoSynergy and holds a MSc Building Science degree. She is a LEED for Homes Green Rater, NRCan Energy Advisor, Net-Zero Energy Advisor, Passivhaus, Energuide and R2000 consultant, and is HRAI certified for multi-unit residential buildings. Amelie is also a member of Canadian Association of Consulting Energy Advisors and was previously a R2000 and Hot 2000 modelling trainer.

Terra Davidson

With over 15 years of industry experience, Terra has been Partner and Sales & Marketing Manager of a second generation built green (net zero) home building company, and the Director of Sales for a local not for profit.

Lena Gagnon

With 19 years of experience in the Alberta residential market, Lena is a Designer/Architectural Technologist for a customer service award-winning Canadian single-family home building company.

Louise Gibson

Louise is the President of Gibson Development Management Inc. She has over 18 years of industry experience and was previously the Vice President of Operations and Senior Development Manager of Brookfield Residential, and a Senior Planner for the City of Edmonton.

Rhonda Halyn

With over 20 years of industry experience, Rhonda is the Vice President of Finance for the Shane Group of Companies, a large Canadian home building company.

Allan Holben

Allen is the Manager of Safety Codes services for the City of Fort Saskatchewan. He has over 40 years of industry experience, and is a Level 3 Safety Codes Officer, Red Seal Carpenter and Architectural Technologist. He is the Owner/Operator AWH Consulting Corp., a residential design and inspection company.

Gail Hope

Gail is the President of Hope to Help Inc. and is a Qualified Mediator. She has over 15 years’ experience consulting in the condominium industry, including work in advocacy and education, dispute resolution and condominium management, as well as consulting to condominium corporations.

Bill MacDougall

Bill is the owner of Optimum Realty Group and has over 15 years of real estate experience, with over nine years as a real estate broker. He holds a Certified Condominium Specialist designation and is an Instructor with the Calgary Real Estate Board and the Canadian Real Estate Association. He has served on a committee to review the Condo Act and to recommend changes to government.

Dell Matthews

Dell is the President and General Manager of Stranville Living Master Builder. He has 25 years of industry experience and holds Red Seal Journeyman Carpenter, Master Home Builder and Master Home Renovator designations.

Sheri McAllister

With 12 years in the construction industry in various senior roles, Sheri is the founding Project Manager of the Building Futures Program. The program won the Canadian Education Association's 2014 Ken Spencer Award for Innovation in Teaching and Learning. Sheri is also an international Habitat for Humanity participant in Costa Rica, Brazil, and Africa.

Hazel Michiel

With over 20 years of industry experience, Hazel is the General Manager of Laebon Rental Communities Ltd. She is also an instructor at Red Deer College.

Darrell Paul

Darrell is the Principal of Qualistat Building Performance Consultants. He has over 40 years of industry experience, and is a Certified Residential Air System Design Technician, ASNT Level 2 Thermographer, NRCan Certified Energy Advisor, Certified Master Home Inspector, Master Home Builder and Master Home Renovator.

Judy Poole

Judy has over 30 years’ experience in condominium sales as a licensed realtor, including ten years with a developer of new condominiums. She is a past instructor for CREB and trainer for newly licensed realtors. She is also a consultant in updating courses on condominium sales, regulations and the Condominium Act, with five years as a President of a condominium corporation Board of Directors.

Murray Pound

Murray was previously the President of a second generation home building company. He has been an industry and education consultant for over 20 years, and is a designated Master Home Builder, former Director of Disaster Service & Emergency Management for Carstairs and Board Member for Built Green Canada.

Jackie Ralph

With over 13 years of industry experience, Jackie is the Human Resources Manager for Homes by Avi, Edmonton.

Jason Roberge

Jason is the Principal of a multi-family home building and renovation company. He has over 20 years of industry experience as a project manager, construction manager & estimator. He is a PHBI-certified Master Home Builder, Master Home Renovator, Professional Site Manager and a Red Seal Journeyman Carpenter.

Paul Salmon

Paul is a residential construction consultant and is a Presiding Officer for the Apprenticeship and Industry Training RCSM Occupational Committee. He has over 25 years of industry experience including construction management, pre-purchase home inspections, dispute resolution, structural failure investigations, workmanship and material inspections and industry education development.

Madeline Sarafinchan

Madeline has 30 years of real estate experience, 20 years spent as a real estate broker. She is a certified instructor for the Realtors Association of Edmonton, Alberta Real Estate Association and Real Estate Business Institute. She has served on a committee to review the Condo Act and to recommend changes to government.

Carol Smith

Carol is the home building industry's leading customer service expert. With 40 years of industry specific consulting expertise, she is an author, keynote speaker and online trainer.

Mike Syer

Mike is a Building and Fire Safety Codes Officer with 40 years of industry experience including positions as Senior Manager of Claims for The Alberta New Home Warranty Program and a Project Manager in new home and condominium construction and renovations. He is also a qualified mediator with ADR Canada, with diplomas in Architecture and Engineering, a graduate PHBI Master Builder and Professional Site Manager.

Ron Tyslau

With over 13 years of industry experience, Ron is the Manager of Warranty and Customer Relations for a customer service award-winning Canadian home building company.

Dalpreet Virdi

Dalpreet has over ten years of industry experience in estimating, project management and construction management. He has previously held managerial and technical operations roles in residential home building companies, commercial companies and with the City of Edmonton.

Sandra Young

Sandra is the Vice President and General Manager for a large Canadian home building company. She has over 17 years of industry experience including as Past President and Treasurer of the Canadian Home Builders Association, Alberta. Sandra was named one of Alberta's most influential people in 2012 by Alberta Venture Magazine.