Expert Spotlight: Get to know Terra Davidson



Learn more about our subject matter expert in Sales & Marketing, Terra Davidson! 
 

CALGARY, ALBERTA – February 3, 2021  

Our lead instructor, Terra Davidson, is passionate about working with teams and individuals to help be the best versions of themselves while also striving for customer excellence.  

  •  Areas of expertise: Sales, Marketing, Sales Management and Customer Experience 

  • Hobbies: Crafting, volunteering for local non-profits 

  • Years of Industry Experience: 20+ years  

  • Years with PHBI: 9 years 
     

How would you describe your own career snapshot? 

"I’m a veteran in the home building industry with over 20 years of experience in Sales, Marketing and Customer Experience. My passion is to work with individuals and teams to help be the best versions of themselves, while also consistently striving for customer excellence in their work.”  
 

What is the value that PHBI brings to your industry? 

“The opportunity to take additional training while you’re working in an industry you love is something great. The learning you’ll gain is so much more relevant and impactful to your career. In a nutshell, learning mixed with real world experience – this is the PHBI difference.”  
 

Any course recommendations? 

“I highly recommend Managing Customer Expectations. This course is one that everyone in any business organization should enroll into. I truly believe that everyone has a role in the customer experience journey. Yes, everyone!” 

“It’s important to understand why we need to do better for our customers. I love watching students have an a-ha moment when they realized the importance of their role in the customer experience for their industry – you can just see it on their face when it ‘clicks’!”  
 

Enrol into Terra’s next virtual classroom course, Managing Customer Expectations. 

Enrol Now