{"id":1873,"date":"2025-08-07T16:35:42","date_gmt":"2025-08-07T20:35:42","guid":{"rendered":"https:\/\/www.phbi.ca\/on\/?p=1873"},"modified":"2025-08-07T16:35:43","modified_gmt":"2025-08-07T20:35:43","slug":"lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market","status":"publish","type":"post","link":"https:\/\/www.phbi.ca\/on\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\/","title":{"rendered":"Lead with Confidence: How Strong Sales Management Drives Success in Ontario\u2019s Homebuilding Market"},"content":{"rendered":"\n<p>In Ontario\u2019s competitive residential construction landscape, it\u2019s no longer enough to have a high-performing sales team\u2014you need effective sales leadership to guide, support, and sustain that performance.<\/p>\n\n\n\n<p>Buyers today are more informed, cautious, and selective. With online listings, builder reviews, and comparison tools at their fingertips, they expect a seamless, transparent sales experience from the first inquiry to final possession. That kind of experience doesn\u2019t happen by accident\u2014it\u2019s the result of skilled, strategic sales management.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why Sales Management Is the Key to Consistent Results<\/strong><\/h3>\n\n\n\n<p>A well-managed sales team doesn\u2019t just hit targets\u2014they exceed them. But managing a sales team in residential construction comes with unique challenges:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Market fluctuations and buyer hesitation due to interest rates or affordability concerns<br><\/li>\n\n\n\n<li>New homebuyers expecting detailed information on everything from building science to warranties<br><\/li>\n\n\n\n<li>Sales reps with varying levels of experience and product knowledge<br><\/li>\n\n\n\n<li>The need to align sales with marketing, construction schedules, and customer service<\/li>\n<\/ul>\n\n\n\n<p>Strong sales management ensures that your team stays focused, supported, and aligned with your company\u2019s brand, goals, and customer experience standards.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What Great Sales Managers Do Differently<\/strong><\/h3>\n\n\n\n<p>Successful sales managers know how to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set clear, realistic performance goals<br><\/li>\n\n\n\n<li>Provide ongoing coaching and constructive feedback<br><\/li>\n\n\n\n<li>Motivate their team through recognition and accountability<br><\/li>\n\n\n\n<li>Analyze performance data to identify trends and opportunities<br><\/li>\n\n\n\n<li>Support professional development and knowledge-building<br><\/li>\n\n\n\n<li>Foster collaboration between sales, construction, and customer care<\/li>\n<\/ul>\n\n\n\n<p>In short, they lead with strategy, not just pressure\u2014and they help their team perform at a consistently high level, even in challenging markets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Develop These Skills with Training Ontario\u2019s Sales Management Course<\/strong><\/h3>\n\n\n\n<p>PHBI\u2019s Sales Management course is designed specifically for professionals leading new home sales teams in Ontario\u2019s residential construction industry. Whether you\u2019re a newly promoted sales leader or an experienced manager seeking to sharpen your skills, this self-paced online course provides practical, actionable insights.<\/p>\n\n\n\n<p>You\u2019ll learn how to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set and manage KPIs that drive real results<br><\/li>\n\n\n\n<li>Conduct effective team meetings and one-on-ones<br><\/li>\n\n\n\n<li>Motivate and develop each member of your team<br><\/li>\n\n\n\n<li>Align sales activities with your company\u2019s goals and brand promise<br><\/li>\n\n\n\n<li>Manage through change, conflict, and market shifts<br><\/li>\n\n\n\n<li>Track and analyze sales performance to improve outcomes over time<br><\/li>\n<\/ul>\n\n\n\n<p>This course is ideal for sales managers, project leaders, and business owners responsible for growing and leading sales teams in residential construction.In today\u2019s evolving market, sales success requires more than charisma\u2014it requires strategy, structure, and skilled leadership. Investing in sales management training helps you build a resilient, adaptable team that can navigate any market conditions. <a href=\"https:\/\/learn.phbi.ca\/on\/s\/product\/sales-management\/01tAf000000EUQXIA4\"><strong>Enroll in Training Ontario\u2019s Sales Management course today<\/strong><\/a> and equip yourself with the tools to lead with confidence, clarity, and success in Ontario\u2019s new home market.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Ontario\u2019s competitive residential construction landscape, it\u2019s no longer enough to have a high-performing sales team\u2014you need effective sales leadership&#8230;<\/p>\n","protected":false},"author":17,"featured_media":1875,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[14,15],"locations":[12],"class_list":["post-1873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-courses","category-training","locations-ontario"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lead with Confidence: How Strong Sales Management Drives Success in Ontario\u2019s Homebuilding Market - PHBI | Training Ontario<\/title>\n<meta name=\"description\" content=\"Lead Ontario home sales teams with confidence. Learn practical skills in PHBI\u2019s Sales Management course designed for the residential construction industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phbi.ca\/on\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead with Confidence: How Strong Sales Management Drives Success in Ontario\u2019s Homebuilding Market - PHBI | Training Ontario\" \/>\n<meta property=\"og:description\" content=\"Lead Ontario home sales teams with confidence. Learn practical skills in PHBI\u2019s Sales Management course designed for the residential construction industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phbi.ca\/on\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\/\" \/>\n<meta property=\"og:site_name\" content=\"PHBI | Training Ontario\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-07T20:35:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-07T20:35:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.phbi.ca\/on\/wp-content\/uploads\/sites\/4\/2025\/08\/Week-5-AB.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PHBI\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PHBI\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\\\/\"},\"author\":{\"name\":\"PHBI\",\"@id\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/#\\\/schema\\\/person\\\/81e23055d3af35fd72b7e72fc6e21246\"},\"headline\":\"Lead with Confidence: How Strong Sales Management Drives Success in Ontario\u2019s Homebuilding Market\",\"datePublished\":\"2025-08-07T20:35:42+00:00\",\"dateModified\":\"2025-08-07T20:35:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\\\/\"},\"wordCount\":468,\"publisher\":{\"@id\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/08\\\/Week-5-AB.png\",\"articleSection\":[\"courses\",\"training\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\\\/\",\"url\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\\\/\",\"name\":\"Lead with Confidence: How Strong Sales Management Drives Success in Ontario\u2019s Homebuilding Market - PHBI | Training Ontario\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/08\\\/Week-5-AB.png\",\"datePublished\":\"2025-08-07T20:35:42+00:00\",\"dateModified\":\"2025-08-07T20:35:43+00:00\",\"description\":\"Lead Ontario home sales teams with confidence. Learn practical skills in PHBI\u2019s Sales Management course designed for the residential construction industry.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.phbi.ca\\\/on\\\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/08\\\/Week-5-AB.png\",\"contentUrl\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/08\\\/Week-5-AB.png\",\"width\":1920,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lead with Confidence: How Strong Sales Management Drives Success in Ontario\u2019s Homebuilding Market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/#website\",\"url\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/\",\"name\":\"PHBI | Training Ontario\",\"description\":\"Training Ontario, PHBI, Professional Home Builders Institute, is Canada\u2019s leader in education and training for the new homebuilding industry.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/#organization\",\"name\":\"Professional Home Builders Institute\",\"url\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/01\\\/phbi-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/01\\\/phbi-logo.svg\",\"width\":122,\"height\":50,\"caption\":\"Professional Home Builders Institute\"},\"image\":{\"@id\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/#\\\/schema\\\/person\\\/81e23055d3af35fd72b7e72fc6e21246\",\"name\":\"PHBI\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3d002300a22abcbf0baf8fc0fd2b1d967ebae1268b132214c7eb75240f850e85?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3d002300a22abcbf0baf8fc0fd2b1d967ebae1268b132214c7eb75240f850e85?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3d002300a22abcbf0baf8fc0fd2b1d967ebae1268b132214c7eb75240f850e85?s=96&d=mm&r=g\",\"caption\":\"PHBI\"},\"url\":\"https:\\\/\\\/www.phbi.ca\\\/on\\\/author\\\/chris\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lead with Confidence: How Strong Sales Management Drives Success in Ontario\u2019s Homebuilding Market - PHBI | Training Ontario","description":"Lead Ontario home sales teams with confidence. Learn practical skills in PHBI\u2019s Sales Management course designed for the residential construction industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.phbi.ca\/on\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\/","og_locale":"en_US","og_type":"article","og_title":"Lead with Confidence: How Strong Sales Management Drives Success in Ontario\u2019s Homebuilding Market - PHBI | Training Ontario","og_description":"Lead Ontario home sales teams with confidence. Learn practical skills in PHBI\u2019s Sales Management course designed for the residential construction industry.","og_url":"https:\/\/www.phbi.ca\/on\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\/","og_site_name":"PHBI | Training Ontario","article_published_time":"2025-08-07T20:35:42+00:00","article_modified_time":"2025-08-07T20:35:43+00:00","og_image":[{"width":1920,"height":400,"url":"https:\/\/www.phbi.ca\/on\/wp-content\/uploads\/sites\/4\/2025\/08\/Week-5-AB.png","type":"image\/png"}],"author":"PHBI","twitter_card":"summary_large_image","twitter_misc":{"Written by":"PHBI","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.phbi.ca\/on\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\/#article","isPartOf":{"@id":"https:\/\/www.phbi.ca\/on\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\/"},"author":{"name":"PHBI","@id":"https:\/\/www.phbi.ca\/on\/#\/schema\/person\/81e23055d3af35fd72b7e72fc6e21246"},"headline":"Lead with Confidence: How Strong Sales Management Drives Success in Ontario\u2019s Homebuilding Market","datePublished":"2025-08-07T20:35:42+00:00","dateModified":"2025-08-07T20:35:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.phbi.ca\/on\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\/"},"wordCount":468,"publisher":{"@id":"https:\/\/www.phbi.ca\/on\/#organization"},"image":{"@id":"https:\/\/www.phbi.ca\/on\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\/#primaryimage"},"thumbnailUrl":"https:\/\/www.phbi.ca\/on\/wp-content\/uploads\/sites\/4\/2025\/08\/Week-5-AB.png","articleSection":["courses","training"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.phbi.ca\/on\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\/","url":"https:\/\/www.phbi.ca\/on\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\/","name":"Lead with Confidence: How Strong Sales Management Drives Success in Ontario\u2019s Homebuilding Market - PHBI | Training Ontario","isPartOf":{"@id":"https:\/\/www.phbi.ca\/on\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.phbi.ca\/on\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\/#primaryimage"},"image":{"@id":"https:\/\/www.phbi.ca\/on\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\/#primaryimage"},"thumbnailUrl":"https:\/\/www.phbi.ca\/on\/wp-content\/uploads\/sites\/4\/2025\/08\/Week-5-AB.png","datePublished":"2025-08-07T20:35:42+00:00","dateModified":"2025-08-07T20:35:43+00:00","description":"Lead Ontario home sales teams with confidence. Learn practical skills in PHBI\u2019s Sales Management course designed for the residential construction industry.","breadcrumb":{"@id":"https:\/\/www.phbi.ca\/on\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.phbi.ca\/on\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.phbi.ca\/on\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\/#primaryimage","url":"https:\/\/www.phbi.ca\/on\/wp-content\/uploads\/sites\/4\/2025\/08\/Week-5-AB.png","contentUrl":"https:\/\/www.phbi.ca\/on\/wp-content\/uploads\/sites\/4\/2025\/08\/Week-5-AB.png","width":1920,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.phbi.ca\/on\/lead-with-confidence-how-strong-sales-management-drives-success-in-ontarios-homebuilding-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.phbi.ca\/on\/"},{"@type":"ListItem","position":2,"name":"Lead with Confidence: How Strong Sales Management Drives Success in Ontario\u2019s Homebuilding Market"}]},{"@type":"WebSite","@id":"https:\/\/www.phbi.ca\/on\/#website","url":"https:\/\/www.phbi.ca\/on\/","name":"PHBI | Training Ontario","description":"Training Ontario, PHBI, Professional Home Builders Institute, is Canada\u2019s leader in education and training for the new homebuilding industry.","publisher":{"@id":"https:\/\/www.phbi.ca\/on\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.phbi.ca\/on\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.phbi.ca\/on\/#organization","name":"Professional Home Builders Institute","url":"https:\/\/www.phbi.ca\/on\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.phbi.ca\/on\/#\/schema\/logo\/image\/","url":"https:\/\/www.phbi.ca\/on\/wp-content\/uploads\/sites\/4\/2022\/01\/phbi-logo.svg","contentUrl":"https:\/\/www.phbi.ca\/on\/wp-content\/uploads\/sites\/4\/2022\/01\/phbi-logo.svg","width":122,"height":50,"caption":"Professional Home Builders Institute"},"image":{"@id":"https:\/\/www.phbi.ca\/on\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.phbi.ca\/on\/#\/schema\/person\/81e23055d3af35fd72b7e72fc6e21246","name":"PHBI","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3d002300a22abcbf0baf8fc0fd2b1d967ebae1268b132214c7eb75240f850e85?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3d002300a22abcbf0baf8fc0fd2b1d967ebae1268b132214c7eb75240f850e85?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d002300a22abcbf0baf8fc0fd2b1d967ebae1268b132214c7eb75240f850e85?s=96&d=mm&r=g","caption":"PHBI"},"url":"https:\/\/www.phbi.ca\/on\/author\/chris\/"}]}},"publishpress_future_action":{"enabled":false,"date":"2026-06-16 22:11:20","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.phbi.ca\/on\/wp-json\/wp\/v2\/posts\/1873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phbi.ca\/on\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phbi.ca\/on\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phbi.ca\/on\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phbi.ca\/on\/wp-json\/wp\/v2\/comments?post=1873"}],"version-history":[{"count":0,"href":"https:\/\/www.phbi.ca\/on\/wp-json\/wp\/v2\/posts\/1873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phbi.ca\/on\/wp-json\/wp\/v2\/media\/1875"}],"wp:attachment":[{"href":"https:\/\/www.phbi.ca\/on\/wp-json\/wp\/v2\/media?parent=1873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phbi.ca\/on\/wp-json\/wp\/v2\/categories?post=1873"},{"taxonomy":"locations","embeddable":true,"href":"https:\/\/www.phbi.ca\/on\/wp-json\/wp\/v2\/locations?post=1873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}