Marketing
Get yourself market ready!
Create and execute strategic campaigns to showcase the company’s projects and services, attracting clients, investors, and partners. Your skills will be crucial for driving business growth and brand recognition in a competitive market.
Alternative titles: Marketing Manager, Digital Marketing Specialist, Brand Communications Coordinator
Top 5 courses for Marketing
We get it – training can be hard to commit to when you're in the middle of a big project or busy construction season. These are our top 5 courses for you. Want to see the full suite of courses that apply to you? Keep scrolling to check out the full list.
Business Ethics in Home Building
Develop an understanding of ethical behaviour and how it relates to your workplace and on the site.
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Business and Management Fundamentals
Learn how to lead through change and the importance of effective communications, setting realistic goals, bench marking, and creating standards for production.
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Communication and Negotiation
Learn how to manage difficult conversations and create inclusive and interest-based resolutions used by experienced negotiators across all industries.
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Human Resources Management
Master the basics of human resources management for home building businesses, both large and small, including strategic planning, targeted training, performance management, discipline, employee retention, and regulatory compliance. Discover helpful resources to attract and retain quality employees.
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Land Development Fundamentals
Delve into the role and impact of land development on the new home construction industry, particularly in Alberta's single-family home marketplace. You'll explore key topics at each stage in the land development process: Research u0026 Acquisition; Planning, Design u0026 Approvals; Sales u0026 Marketing; and Construction u0026 Completion.
Learn moreFull Course List for Sales Managers
Develop an understanding of ethical behaviour and how it relates to your workplace and on the site. Learn strategies to identify and effectively resolve ethical issues while adhering to your personal and corporate values and codes of conduct.
Rise to the challenge of business management in residential construction. Learn how to lead through change and the importance of effective communications, setting realistic goals, bench marking, and creating standards for production. Strengthen your understanding of customer service, accounting, sales, marketing, and how they relate to profitability.
Learn how to manage difficult conversations and create inclusive and interest-based resolutions used by experienced negotiators across all industries. In this course, you will successfully develop the necessary communication strategies to identify barriers, adapt to navigating dirty tricks introduced in a negotiation, and differentiate between judging, assuming and describing statements.
Master the basics of human resources management for home building businesses, both large and small, including strategic planning, targeted training, performance management, discipline, employee retention, and regulatory compliance. Discover helpful resources to attract and retain quality employees.
Delve into the role and impact of land development on the new home construction industry, particularly in Alberta’s single-family home marketplace. You’ll explore key topics at each stage in the land development process: Research and Acquisition; Planning, Design and Approvals; Sales and Marketing; and Construction; Completion. While the specifics of land development differ from one municipality to another, the course focuses on the land development fundamentals that tend to remain consistent across different jurisdictions.
Participants will enhance their leadership and management skills through an engaging learning experience that will empower them with the confidence and environment to generate ideas, solve problems and make decisions. This workshop will additionally provide time for reflection, discussion, and an ongoing application of concepts.
Build your toolbox of skills as a Sales Professional from a higher understanding of the new home construction cycle – from planning to the finishing touches of the construction process. You will be introduced to the terminology related to every stage of the process, increasing your ability to relate this information easily to your clients and communicate more effectively with members of your team. You will be able to translate your understanding into increased sales, and heightened customer satisfaction.
Develop an appreciation for the value of exceptional service. You’ll learn how to set, improve, and sustain customer value in the organization, develop powerful techniques for understanding customer perspectives, and creating long-term business relationships.
This course recognizes the universal importance and impact of the subject matter of customer service. In doing so, it focuses on our industry, the New Home Construction Industry, and more specifically, it does so from the homeowner’s perspective with respect to customer service expectations at each major stage of the new home building process. Its objective is to educate home builders on the essential business tool that is customer service, and to hone and strengthen this skill so that it will result in greater business success.
Take your company to new heights. Learn how to increase brand awareness and drive sales through research, strategic planning, digital marketing, advertising, and sales techniques. You’ll apply your skills by developing a systematic approach to implementing your marketing objectives to align with your company’s goals.
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